Beyond Academics
Curiosity has always driven me to go beyond classroom learning and explore how theory connects to the real world. Through research, global programs, and online certifications, I’ve built a foundation that blends business, data analytics, and design thinking, which are the exact skills I aim to carry into my university studies and future entrepreneurial ventures.
1. Research Paper
Established an independent research project, titled “The Business of Stardom: How Celebrity Branding Shapes Film Revenue and Audience Loyalty.” The study investigates how celebrity brand equity influences both financial performance and consumer loyalty in the global film industry.
My research explores the economics of stardom, which is how actors today function as integrated brand ecosystems, shaping not only a film’s market success but also audience behavior and loyalty trends. The project involves analyzing case studies, industry data, and cross-market comparisons, leading to a virtual research portfolio and academic report.
This has enhanced my understanding of marketing analytics, behavioral economics, and strategic brand management, reinforcing my interest in the intersection of business, media, and consumer psychology.
Research Paper: https://drive.google.com/file/d/1m_Bzqp3MXP3uSSQ5T1iebqQxc8_AZ9QE/view?usp=sharing
Virtual portfolio: https://drive.google.com/file/d/1ReK2-zrHIf3tJaGqScWQiPwQQvfutbXR/view?usp=sharing
2. Wharton Business Analytics Specialization (Coursera)
Completed a 4-course specialization offered by the Wharton School of the University of Pennsylvania, covering:
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Customer Analytics
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People Analytics
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Operations Analytics
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Accounting Analytics
The program deepened my understanding of how data informs modern business decisions, teaching me to interpret customer behavior, optimize operations, and evaluate financial performance through a data-driven lens. It strengthened my analytical thinking, bridging numbers with strategic insight, and solidified my interest in pursuing business management at the university level.
3. Crebaco Global Inc. – Business Research Intern (Jun–Oct 2024)
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At Crebaco Global, a financial research and blockchain analytics firm, I worked with the research team to explore the evolving fintech and crypto markets. My role involved conducting competitor studies, analyzing tokenized business models, and contributing to investor reports that summarized trends in digital assets and regulatory frameworks.
Beyond the data, the experience taught me how research and financial modelling directly shape strategic business decisions. I learned to interpret numbers not just as statistics but as stories about innovation, behavior, and market confidence. Collaborating with analysts and industry mentors helped me understand how emerging technologies are reshaping the future of global finance — and how disciplined research is at the heart of every successful business strategy.
LOR: https://drive.google.com/file/d/1qi_LGvfC2uizoyYzt73SwQci032_brqK/view?usp=sharing
CREBACO GLOBAL INC.
4. MudApple Creative Studios – Marketing & Strategy Intern (Apr–Jun 2025)
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At MudApple Creative Studios, a Jaipur-based creative agency, I joined the marketing and strategy team to help bridge the gap between data and design. Working with lifestyle and fashion brands, I contributed to content planning, social media analysis, and campaign strategy. My work included tracking engagement metrics, preparing short analytical reports, and brainstorming visual concepts that aligned storytelling with measurable marketing impact.
What I valued most about this internship was the collaboration—it wasn’t just about numbers or aesthetics, but about understanding how strategy, design, and consumer behavior work together to build brand identity. Seeing ideas move from brainstorm to execution made me realize that creativity can be analytical, and that strong branding is as much about empathy and precision as it is about art.
LOR: https://drive.google.com/file/d/1XuVpHdEG8duCPFR4qDU4atS_ZgJUyKwK/view?usp=sharing
MUDAPPLE CREATIVE
5. UI/UX & Coding (WhiteHat Jr.)
Completed certified training in UI/UX Design and JavaScript fundamentals, combining creativity with technical application. Designed prototype interfaces focused on user experience and functionality, integrating visual storytelling into digital projects. This course sparked my interest in how design thinking and technology can elevate business communication and customer engagement.
6. LSESU Economics Essay Contest
Participated in the Economics Essay Competition hosted by the London School of Economics Students’ Union, which invites students globally to engage with contemporary economic issues. The contest challenged me to apply classroom theories to real-world contexts, refine my argumentation skills, and think critically about policy-driven solutions to economic problems.
7. JPIS Economics Club – Newsletter Head
As a core member and newsletter head of my school’s Economics Club, I contribute to writing, editing, and curating student articles that make economic concepts accessible to peers. I’ve also helped organize inter-school competitions and events, gaining experience in communication, planning, and teamwork. This role has allowed me to connect academic learning with practical collaboration and leadership.
Skills & Expertise
Leadership & Management
Strategic Planning
Team Collaboration
Data Analysis & Interpretation
Event Management & Logistics
Public Speaking & Moderation
Creative Expression & Theatre
Research & Writing
UI/UX Design Basics
Languages
English (Fluent)
Spanish (Elementary)
Hindi (Native)
French (Elementary)